Fans as a Moat

A first-mover advantage was never enough, and a technical advantage isn't either. Now, more than ever, startups are depending on their fans.

midjourney

In the tech industry, it’s often not mattered if you were the first mover in a new emerging space. It came down to whether you had the best technology, built the best team, or created the most buzz around your product.

But that was then, and this is now, so to speak. Those same companies from the early 2000s—Google, Meta, and so on—that managed…